Client: Esquel
Design: 2012
Material: Glass enforced Polypropylene
After the first generation of the retail design positioning Shirt Stop as a low cost, high quality shirt retail chain, Esquel decided they wanted to position the brand onto a higher level than before.
In collaboration with Three Dogs Retail Design we developed a new look and feel for the brand that created more warmth and emotion in the shop and stayed true to the DNA of the first generation shops (showing as many styles and colors).
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