Contract furniture company Kian needed a booth for their trade fair. We developed a concept that is reusable, for the different fairs that they attend. Depending on the event and the size of their available space, we created a concept for them that would keep the same identity and can grow or shrink by mounting the booth full or only partially.
Because Kian has a great spectrum of areas they work in from contract to school, fast-food to outdoor, we designed the booth in such a way that there is always an outdoor and indoor experience that they can fill in as they like.
For the shape of the booth we choose the archetypical shape of a house, simple and recognizable. We built is with a perspective, breaking the repetitive square booths on a trade fair, and more importantly, it made the booth more accessible from different sides.